Latest blog posts


The Cost of Free Shipping - For You and Your Customer

Apr 25 2019

Not long ago, Jeff Bezos offered some insight into the success of Amazon: “We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

The same advice...

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Three Ways to Diversify From Facebook Ads

Apr 5 2019

There is no doubt that Facebook Ads have changed the game for e-commerce. The detailed targeting capabilities FB offers,  variety of ad types available, and sheer quantity of people on FB make it an excellent source to discover and scale winning products...

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Navigating Shopify's Complex Fee Structure

Mar 28 2019

For ecommerce stores looking to make the switch from platforms such as Magento or Woocommerce to Shopify, one of the most important things to take into consideration is Shopify's complex transaction fee structure. Additionally, for shops already on...

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Different Methods to Calculate COGS for E-Commerce

Mar 21 2019

While it's important for all businesses to know their numbers, eCommerce retailers face the added challenge of easy comparison shopping and stiff price competition. Because this can mean operating on razor-thin margins, it's important to be able to...

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How to Double Your Sales Without Acquiring New Customers

Mar 18 2019

To grow a store's revenue, most business owners think they need to acquire new customers. They would be right; more customers does equal more revenue, but is it the easiest way to double your sales?

No. There are three things that every e-commerce...

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How to reduce your shipping bill by 15% or more

Mar 15 2019

Find order combinations that are eating at your profit margin

If you are reading this guide, you may have a general idea of what your gross profit margin is and possibly how much it fluctuates month to month. However, promotions, shipping changes,...

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When to Sell on Amazon vs. Your Own Store

Mar 14 2019

Amazon, the world’s largest store dominates online shopping by sheer numbers. In fact they are expecting to sell over $140bn of net sales in the US alone in 2018.


But they don’t dominate it entirely. You don’t have to use Amazon FBA to have a great...

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How to Exceed Customer Service Expectations in E-Commerce

Feb 1 2019

For any business, customer service is important – great experiences bring in repeat business; bad ones can slow sales and damage your reputation. In e-commerce, service matters even more. You aren’t face-to-face with your customer. Thus, it’s critical...

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Recession-Proof Your eCommerce Business

Jan 10 2019

Shifts in the economy are trying for any business. Even large corporations can be hit hard by a recession, and small businesses often struggle to maintain their performance as the economy constricts. Depending on the severity and duration of the recession...

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Why COGS is all wrong for your e-commerce store

Dec 13 2018

Are you trying to measure the profitability of your online store?

Subtracting your COGS from your sales is not going to be enough to get you the answers you need. That’s because the old way of doing things that traditional brick and mortar retail...

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Case Study: Souljaboy Dives into Drop Shipping

Dec 8 2018

Souljaboy is claiming he made $850k in one day from selling his new game console, posting photos & screenshots on Twitter & Instagram to back up his claim.

Nice stack of cash! Here's the alleged screenshot from Shopify dashboard. Dropshippers...

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Must Have Shopify Apps for Metrics

Nov 30 2018

Setting up analytics for your Shopify store can be a daunting task. However, the Shopify app marketplace has enabled store's of all sizes to access enterprise level analytics that help store owners and employees to make data-driven decisions without...

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