Latest blog posts

Product Update - October

Oct 3 2019

We are extremely excited to announce a project that has been in the making for the past year!

Today, we are officially launching our mobile app!

Having spoken to our customers, we knew that many of them wanted to be able to check their key metrics...

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How to Choose the Right Shipping Strategy

Oct 2 2019

At OrderMetrics, we like to analyze our data to see if we can highlight areas of improvement for our merchants. To start with, we look at the most talked about metric of all time conversion rate. Currently the average global conversion rate is 2.42...

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Product Update - August

Aug 7 2019

Over the past few months we’ve been hard at work in order to bring you some exciting new updates that will hopefully make your life a little easier!

New User Interface

Our team is excited to announce the release of our new light themed user interface...

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The Do's and Don'ts of E-Commerce Advertising

Jul 16 2019

One of the keys to growing an e-commerce business is through effective marketing and advertising. Reaching more people, highly-targeted ones, in particular, can easily boost an online store’s chances of improving brand recognition and sales.


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Challenges in Calculating Customer Lifetime Value

Jul 5 2019

Challenges in Calculating Customer Lifetime Value

Knowing the Lifetime Value of your customers (LTV, also known as CLV) is one of the most powerful metrics for e-commerce companies to analyze on an ongoing basis.

LTV lets you know how much you can spend on marketing while still remaining profitable...

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Top Metrics for DTC E-Commerce: Marketing and Sales

Jun 14 2019

The draw of eCommerce for the consumer lies with convenience and choice. With just a few clicks of a mouse, consumers can have pretty much anything they want.

The power of eCommerce for brands is more singular: it lies with data. With just a few clicks...

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How to Reduce Costs While Growing Your E-Commerce Brand

May 30 2019

For new e-commerce brands, growth is primarily about bringing in new customers.

But to grow a profitable e-commerce business, you also want to keep costs down. This can become difficult as you start to pour alarming amounts of money into advertising...

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The Cost of Free Shipping - For You and Your Customer

Apr 25 2019

Not long ago, Jeff Bezos offered some insight into the success of Amazon: “We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."

The same advice...

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Three Ways to Diversify From Facebook Ads

Apr 5 2019

There is no doubt that Facebook Ads have changed the game for e-commerce. The detailed targeting capabilities FB offers,  variety of ad types available, and sheer quantity of people on FB make it an excellent source to discover and scale winning products...

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Navigating Shopify's Complex Fee Structure

Mar 28 2019

For ecommerce stores looking to make the switch from platforms such as Magento or Woocommerce to Shopify, one of the most important things to take into consideration is Shopify's complex transaction fee structure. Additionally, for shops already on...

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Different Methods to Calculate COGS for Ecommerce

Mar 21 2019

While it's important for all businesses to know their numbers, eCommerce retailers face the added challenge of easy comparison shopping and stiff price competition. Because this can mean operating on razor-thin margins, it's important to be able...

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How to Double Your Sales Without Acquiring New Customers

Mar 18 2019

To grow a store's revenue, most business owners think they need to acquire new customers. They would be right; more customers does equal more revenue, but is it the easiest way to double your sales?

No. There are three things that every e-commerce...

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How to reduce your shipping bill by 15% or more

Mar 15 2019

Find order combinations that are eating at your profit margin

If you are reading this guide, you may have a general idea of what your gross profit margin is and possibly how much it fluctuates month to month. However, promotions, shipping changes,...

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When to Sell on Amazon vs. Your Own Store

Mar 14 2019

Amazon, the world’s largest store dominates online shopping by sheer numbers. In fact they are expecting to sell over $140bn of net sales in the US alone in 2018.

But they don’t dominate it entirely. You don’t have to use Amazon FBA to have a great...

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