You might’ve noticed things look a little different around here today. But things don’t just look different. They are different. Here’s what it means for your growing ecommerce business.

For the past six months, we’ve been listening to our customers and reinventing ourselves from the inside out. We know our loyal OrderMetrics customers will love the new experience. And if you’ve never used OrderMetrics before, you’re in for a real treat—there’s plenty of value in store for your business.

Inside the all-new OrderMetrics, you’ll find:


  • Every metric you depend on, plus many new ones.
  • A beautiful new Dashboard experience with more precise, at-a-glance information.
  • Out-of-the-box Advanced Reports for a more in-depth look at the health of your business.
  • A more consistent and reliable experience with faster syncing and more accurate data.
  • Plus, a whole lot more!

For existing OrderMetrics customers, it only takes a few minutes to migrate to the new experience. In just a couple of clicks, we’ll transfer all of your shop’s relevant and supported data into your new account so you can get a daily pulse on the health of your business in our stunning new setup.


With personalized Ecommerce Analytics—all displayed in comprehensive, actionable Reports, you’ll discover your shop’s financial performance like never before.


OrderMetrics is growing and changing—because we know you’re growing and changing too. We’re confident you’re going to love the all-new OrderMetrics and this next step in our evolution. We can’t wait to see you inside.


Ready to learn about everything the all-new OrderMetrics has to offer? Read on!


Five big changes in the all-new experience.

  • A Beautiful New Brand to Match Our Direction
  • A Faster and More Friendly Dashboard Experience
  • A New Depth of Insights with Advanced Reports
  • A Helping Hand with Our Profit Partner Program
  • A Simpler, More Intuitive Pricing Structure


1. A Beautiful New OrderMetrics Brand to Match Our Direction

New OrderMetrics Logo

Say goodbye to our old rocket ship! And say hello to our new logo! We’re affectionately referring to it as our sun, as we strive for OrderMetrics to provide your ecommerce business with guiding light for years to come.


The refreshed OrderMetrics brand elevates our community into a space of true collaboration and next-level ecommerce expertise. We’re here to help you grow your profits and increase your confidence as a business owner. And we needed a brand to reflect that.  

The new brand takes shape beyond the logo, too. (Hint: We can’t wait until you see inside our latest software update!) 


2. A Faster and More Friendly Dashboard Experience

Now, it’s easier than ever to check on your ecommerce business’ financial health. Integrate your favorite tools, from advertising to analytics, and get a comprehensive look at your true profitability. Every piece of information you need is accessible in the all-new, streamlined Dashboard.


At-a-glance, you’ll discover your profit margins, product insights, expense breakdowns, and essential data to determine your plan for growth both tomorrow and far into the future.


We believe it’s best to stay in the know, so we give you all the information to help you make informed decisions at all times. 


3. A New Depth of Insights with Advanced Reports

Knowledgeable business owners make confident and empowered decisions. The new OrderMetrics gets you there with more data than ever before.


With five new and native Reports covering every area of your business, you’ll never feel in the dark or confused about your shop’s financial health. OrderMetrics Reports provide streamlined and personalized insights that help you learn from yesterday, understand today, and plan for tomorrow.


  • Dive deep into your financial ins and outs with the Financial Report. 
  • Find order-level metrics in the new Orders Report. 
  • See how your spending contributes to growth in the Marketing Report. 
  • Dive into your most and least profitable products in the Product Report. 
  • And learn more about your customers in the Customer Report.

With many new graphs, charts, and metrics to explore, we know you’ll find something valuable around every turn.


4. A Helping Hand with Our Profit Partner Program

You’re wearing a ton of hats as a business owner. We know it’s hard, especially the financial part. And we want to make sure you have the support you need when you need it. 


We still have lots of resources and tools to understand ecommerce analytics and what it means for your profits. But now, we offer various levels of support, including a relationship with our Profit Partners in our Ultimate plan. We believe that reaching higher profits and sustainable growth is possible when you have the right team in place. If you need guidance, we’ve got your back. 


When you partner with an OrderMetrics Profit Partner, you’ll get:


  • A one-on-one partner with experience in ecommerce financial management.
  • An expert who is skilled in creating strategies to guide your business growth.
  • Someone who gets to know you and your business on a personal level.


If you’ve always wanted a little extra help with your ecommerce finances, our Profit Partner program could be the perfect solution.


5. A Simpler, More Intuitive Pricing Structure

You spoke, and we listened. Our pricing was confusing at best and frustrating at worst. Starting today, we offer simple, order-based pricing that corresponds with your volume and delivers more value at each plan-level. No long-term contracts; no hassle. 


Get access to unlimited storefront connections, advertising connections, and Advanced Reports with every level of membership. As of today, we have a plan that better fits your business.


We cleaned out our closet to make room for the new.

To make room for the new, we also needed to do some clearing out of the old. As we listened to our customers over the last six months, we dug deep and discovered that many of our integrations and features went unused. In many cases, less than one percent of our customers were using those features.

So to forge ahead into our new experience and make the vast majority of OrderMetrics better for the vast majority of our customers, we’ve retired some features and integrations the vast majority of you weren’t using. To learn more about what those things are and look like, please visit our documentation here. We highly suggest reading through it to be sure you’re ready to make a move.

A brand new year; a brand new OrderMetrics.

We’ve talked about a lot of the things you’ll find inside the new OrderMetrics. But we could never cover it all in just one blog post. To discover all the changes, you need to hop into the updated app. Here’s a quick recap on what to expect:


  • Know more, with the metrics you already depend on, plus many new ones.
  • View easier at-a-glance information in your beautiful new Dashboard.
  • Gain confidence with out-of-the-box Advanced Reports that deliver a deeper look at the health of your business.
  • Save time and get empowered with a more consistent and reliable experience that offers faster syncing and more accurate data.
  • See the entire experience wrapped in a sleek and modern new brand.
  • Take advantage of simpler and more intuitive pricing that meets you where you are.
  • Access our Profit Partners program, so you always have a helping hand.

We can’t wait to see what you think of the new OrderMetrics. We’re also extremely excited to show you what we have in store for 2021. Check out our roadmap for a sneak peek.

Wishing you greater profits this year!

We’ll see you inside.

Written By:


Elegant, powerful ecommerce analytics backed by insights from real human beings—all here to help you increase profits and build a brand that lasts.

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