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Customer Lifetime Value

Analyzing Customer Lifetime Value & Customer Acquisition Cost

Have you found yourself asking, How much money can I spend on marketing to acquire a customer and still be...

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Posts By: OrderMetrics

Blog

An All-new OrderMetrics Is Here! 🎉

You might’ve noticed things look a little different around here today. But things don’t just look different. They are different....

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Customer Lifetime Value

Analyzing Customer Lifetime Value & Customer Acquisition Cost

Have you found yourself asking, How much money can I spend on marketing to acquire a customer and still be...

Read More
two women working
Cost of Goods Sold

COGS Accounting: Why Cost of Goods Doesn’t Give You the Full Picture

Cost of goods sold (or COGS) is a key metric for businesses of all shapes and sizes. Calculating COGS gives...

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Customer Lifetime Value

Challenges in Calculating Customer Lifetime Value

Calculating Customer Lifetime Value is one of the most powerful ways to understand the loyalty and impact your shoppers hold....

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Ecommerce Business

Top Metrics for DTC Ecommerce: Marketing and Sales

The draw of ecommerce for the consumer lies with convenience and choice. With just a few clicks of a mouse,...

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Cost of Goods Sold

How to Reduce Costs While Growing Your Ecommerce Brand

For new ecommerce brands, growth is primarily about bringing in new customers. But real growth only comes when a business...

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Ecommerce Business

Three Ways to Advertise Your Ecommerce Store that Aren’t Facebook Ads

There is no doubt that Facebook Ads have changed the game for ecommerce marketing. The detailed targeting capabilities Facebook offers,...

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Selling Tips

Stripe, PayPal, Square: Which Payment Processor is Right for Your Ecommerce Store?

Do you think that choosing a payment processor comes down to pennies on the dollar? Think again. Payment processor fees...

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calculating costs
Cost of Goods Sold

The Cost of Free Shipping For You and Your Customers

Not long ago, Jeff Bezos offered some insight into the success of Amazon. He said, “We’ve had three big ideas...

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Customer Lifetime Value

How to Organically Maximize Your Customer Lifetime Value

Customer lifetime value (LTV) is one of the best indicators of success in a growing ecommerce brand. Total revenue is,...

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