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Customer Lifetime Value

Analyzing Customer Lifetime Value & Customer Acquisition Cost

Have you found yourself asking, How much money can I spend on marketing to acquire a customer and still be...

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Cost of Goods Sold

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Cost of Goods Sold

How to Reduce Costs While Growing Your Ecommerce Brand

For new ecommerce brands, growth is primarily about bringing in new customers. But real growth only comes when a business...

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Cost of Goods Sold

COGS Accounting: Why Cost of Goods Doesn’t Give You the Full Picture

Cost of goods sold (or COGS) is a key metric for businesses of all shapes and sizes. Calculating COGS gives...

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Cost of Goods Sold

Different Methods to Calculate COGS for Ecommerce

When you own a business, you need to know your numbers. On top of the standard stats, ecommerce retailers also...

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