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Customer Lifetime Value

Analyzing Customer Lifetime Value & Customer Acquisition Cost

Have you found yourself asking, How much money can I spend on marketing to acquire a customer and still be...

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Selling Tips

How to Choose the Right Ecommerce Shipping Strategy

We believe it’s important to monitor data and highlight areas of improvement for our merchants. One of the first places...

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Selling Tips

How to Reduce your Ecommerce Shipping Bill by at Least 15%

You most likely (we really hope!) have a general idea of your gross profit margin. You probably even know how...

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