The Profit Authority

Calculating Customer Lifetime Value is one of the most powerful ways to understand the loyalty and impact your shoppers hold....

One of the keys to growing a success business is through effective marketing and ecommerce advertising. Reaching people based on...

We believe it’s important to monitor data and highlight areas of improvement for our merchants. One of the first places...

Ecommerce business owners tend to live and die in the margins. A percentage here, a few hundred dollars there –...

Amazon, the world’s largest online store dominates the ecommerce industry. In fact, in 2018, Amazon sold more than $140B in...

You most likely (we really hope!) have a general idea of your gross profit margin. You probably even know how...

Acquiring new customers isn’t always the best way to increase revenue. In fact, it’s just one of many things that...

When you own a business, you need to know your numbers. On top of the standard stats, ecommerce retailers also...

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