The Profit Authority

Customer lifetime value (LTV) is one of the best indicators of success in a growing ecommerce brand. Total revenue is,...

Not long ago, Jeff Bezos offered some insight into the success of Amazon. He said, “We’ve had three big ideas...

There is no doubt that Facebook Ads have changed the game for ecommerce marketing. The detailed targeting capabilities Facebook offers,...

We believe it’s important to monitor data and highlight areas of improvement for our merchants. One of the first places...

One of the keys to growing a success business is through effective marketing and ecommerce advertising. Reaching people based on...

Ecommerce business owners tend to live and die in the margins. A percentage here, a few hundred dollars there –...

Acquiring new customers isn’t always the best way to increase revenue. In fact, it’s just one of many things that...

You most likely (we really hope!) have a general idea of your gross profit margin. You probably even know how...

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