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Customer Lifetime Value

Analyzing Customer Lifetime Value & Customer Acquisition Cost

Have you found yourself asking, How much money can I spend on marketing to acquire a customer and still be...

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An All-new OrderMetrics Is Here! 🎉

You might’ve noticed things look a little different around here today. But things don’t just look different. They are different....

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Customer Lifetime Value

Challenges in Calculating Customer Lifetime Value

Calculating Customer Lifetime Value is one of the most powerful ways to understand the loyalty and impact your shoppers hold....

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Ecommerce Business

The Do’s and Don’ts of Ecommerce Advertising

One of the keys to growing a success business is through effective marketing and ecommerce advertising. Reaching people based on...

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Selling Tips

How to Choose the Right Ecommerce Shipping Strategy

We believe it’s important to monitor data and highlight areas of improvement for our merchants. One of the first places...

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Ecommerce Business

Three Business Credit Cards That Will Help Ecommerce Owners’ Bottom Lines

Ecommerce business owners tend to live and die in the margins. A percentage here, a few hundred dollars there –...

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Ecommerce Business

When Selling on Amazon is Better than Your Online Store

Amazon, the world’s largest online store dominates the ecommerce industry. In fact, in 2018, Amazon sold more than $140B in...

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Selling Tips

How to Reduce your Ecommerce Shipping Bill by at Least 15%

You most likely (we really hope!) have a general idea of your gross profit margin. You probably even know how...

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Customer Lifetime Value

How to Increase Revenue Without Acquiring New Customers

Acquiring new customers isn’t always the best way to increase revenue. In fact, it’s just one of many things that...

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Cost of Goods Sold

Different Methods to Calculate COGS for Ecommerce

When you own a business, you need to know your numbers. On top of the standard stats, ecommerce retailers also...

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