Do you have a favorite recipe that you found on Pinterest? I do, and it’s this waffle recipe. But we’re not here to only talk about waffles, we’re here to talk about our new Pinterest integration.


That’s right, Pinterest has soared to monetization with ads. And hopefully you’re also soaring to monetization with ads on Pinterest! There’s an easy way to tell if you are and that is to integrate your Pinterest ads account with OrderMetrics. 



Why track ads with OrderMetrics?


There’s a couple good reasons why OrderMetrics is a superior way to track your ad spend and return on ad spend (ROAS) and everything in between.


Pinterest isn’t necessarily new to the ads game, but they’re certainly not as refined as Facebook or Google Ads. That means that specific information you’re used to getting from Facebook reporting you may not be getting from Pinterest just because of their platform limitations.


Additionally, it’s always a good idea to use a third party or even your own internal metrics to track conversions against what the ad platform is telling you. We’ve seen time and time again that ad platforms are quick to provide you with vanity metrics and pumped up numbers to make you think you’re seeing more conversions than what your sales tell you.


And finally, OrderMetrics is going to allow you to compare all of your advertising platforms against each other all in one place. No more spreadsheets with endless numbers manually pulled in from each ad platform every week. No more excel formulas to determine your cost per click. When you add everything to OrderMetrics, we do all that math for you and pump out the metrics that matter to you.


Here’s what you’ll be able to learn when you add Pinterest:


  • Ad spend per order
  • Return on ad spend (ROAS)
  • Ad conversion rate
  • Lifetime value (LTV)
  • Customer acquisition cost (CAC)
  • Net value per customer


Now think about what sort of decisions you can make when you have this data for Pinterest, Facebook, and Google Ads. I bet you’ll find some interesting insights and be able to determine that one of these platforms is actually working better than another. Or that one of your ads is a superstar and you should be blasting it out across all other platforms. The insights are endless with OrderMetrics.


We’re all about helping you determine what ads are making you profitable and what is eating into your profits, so go connect your Pinterest account with OrderMetrics and see what that looks like!


Not Using OrderMetrics Yet?


You’re in luck! You can get started with OrderMetrics today with a 14-Day Free Trial.

Written By:

Molly Corless

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