There really is an abundance of places you can advertise your brand and get your name out there. Snapchat is one of those places, they have a self-serve ad platform where you can start advertising pretty much immediately. But as I’ve mentioned, these “smaller” ad platforms are not going to have the same depth of data available if you’re used to Facebook and Google.
That’s why we just integrated with Snapchat. Now, you can get all of the same data with Snapchat as you do with our other advertising integrations – TikTok, Pinterest, Facebook/Instagram, and Google Ads.
Here’s what you’ll be able to learn when you add Snapchat:
- Ad spend per order
- Return on ad spend (ROAS)
- Ad conversion rate
- Lifetime value (LTV)
- Customer acquisition cost (CAC)
- Net value per customer
And, as I’ve mentioned on previous posts, when you integrate all of the ad platforms you’re using at the same time, then you can get hyper analytical about which ones are truly working, and which ones are a money sync. This sort of knowledge is invaluable for ecommerce sellers, especially if you’re working with a budget.
We’re all about helping you determine what ads are making you profitable and what is eating into your profits, so go connect your Snapchat account with OrderMetrics and see what that looks like!
If you want to learn how – check out the help center article on connecting the integration. As always, reach out if you have any questions or comments!
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