If you’re anything like me, you promised yourself that you’d stay up to date with the latest trends even when you’re “old.” It’s obviously important to stay relevant in ecommerce and take advantage of trends before they really hit the mass market. Now, it’s safe to say that TikTok is pretty mainstream right now, but their advertising platform is relatively new, so this is an excellent opportunity to try a new ad platform, especially as many are getting disenfranchised with their competitors (cough, Facebook, cough).
You’ll obviously want to understand your target audience and see if they’re on TikTok, but it sort of seems like everyone is using it now.
If you do decide to venture into the lip-syncing, dancing, challenging unknown, then it’s important to know if your ads are working the way you’d like them to. Sure, TikTok will give you some data, but we’ll give you more.
When you connect your TikTok account to OrderMetrics, we’ll help you understand how your ads are working there, and even how they compare to other channels. Maybe you’ll find a goldmine of untouched audiences there!
Here’s what you’ll be able to learn when you add TikTok:
- Ad spend per order
- Return on ad spend (ROAS)
- Ad conversion rate
- Lifetime value (LTV)
- Customer acquisition cost (CAC)
- Net value per customer
If you connect ALL your advertising platforms, you’ll get all that data in one place so you can start determining which platform is actually making money, and if you’re potentially losing money. We get really granular with this, so you’ll even be able to see which campaigns and which ads work best, and where. Maybe what hits on TikTok flops on Instagram. There’s only one way to find out!
We’re all about helping you determine what ads are making you profitable and what is eating into your profits, so go connect your TikTok account with OrderMetrics and see what that looks like!
If you want to learn how – check out the help center article on connecting the integration. As always, reach out if you have any questions or comments!
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