Facebook Ads + OrderMetrics

Facebook Advertising is the most common ad connection used with OrderMetrics.

How OrderMetrics works with

We make it easy to track your Facebook advertising costs, simply connect your account and we do the rest.
New! Use our automatic ad tagging feature to see exactly which orders came from which ads.

Track Cost & Profit

Keep your Facebook costs in check by monitoring them on your business's daily profit dashboard.

Unlimited Order History

We impose no limits on how much data we can analyze from Facebook.

Understand Facebook LTV

Are the customers you attract with Facebook Ads delivering real LTV? View the customer LTV of each Campaign and find out!

Unlock the power of OrderMetrics Attribution Modeling

Go beyond daily profit tracking and use OrderMetrics + Facebook to really optimize your Facebook ads.

(You need to enable Attribution or switch to our Pro plans for this feature)

Let Us Do The Tagging

Never forget to tag your Facebook campaigns again. For all newly created Facebook Ads, OrderMetrics can tag them so our software automatically detects and attributes them correctly.

Run Profitable Facebook Ads

Since you can see which campaigns are driving profitable sales, you can disable or optimize those which appear to be working, but are not.

Multi-channel currency conversion

Storefronts and Ad accounts in different currencies? No problem. OrderMetrics combines data from all sales & advertising channels into a single dashboard. We automatically convert account currencies to a single currency of your choice & track fluctuations daily.

Get Setup in 5 Minutes

  1. From the OrderMetrics Data Warehouse, choose the Integrations tab.
  2. Set the Facebook Ads button to on.
  3. Connect to Facebook and approve our app.
  4. We automatically start to pull all your advertising costs from Facebook for detailed profit analysis.
  5. Optional: Tick the box to let us auto-tag your new Facebook Ads to enable attribution tracking
  6. View your store's profit on the main dashboard after all Facebook Ad costs are considered!

The Ultimate Profit Dashboard

Everything you need to monitor your business performance - in one clean dashboard.

See your true daily net profit & Customer Lifetime Value (LTV)! Works across multiple storefronts, combining Shopify, eBay, Amazon & WooCommerce. You net profit and LTV is accurate after all costs, including shipping, ad spend, COGS & more.

Sort your orders by profit margin to see where you are making (or losing!) money. Drill down to see each specific product’s profitability as well as popular product combinations.

Understand how shipping costs are affecting your margin. We pull shipping data from Shipstation, Shippo & many more. Rank orders by shipping cost to identify and fix issues fast.

Revenue can be misleading. Some Facebook Ads or Google Ads might appear to be working, but OrderMetrics will tell you if they actually make a profit after all your other costs are considered.

Our Attribution module gives you insight into the LTV of customers from each of your advertising channels, even at the ad campaign level.

Get a deeper understanding of your multi-touch conversion funnel with our top customer journeys feature.

Join over 2000+ stores already using OrderMetrics!
Sign up for a 14-day free trial today!
We were able to improve overall margin by 5-6 percentage points.
— Airstream Life

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With just a few tweaks, I have saved over $5000 last month because of this app.
— Kewlioo

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Using this is a definite game-changer for daily insights into our profitability that we did not have before.
— Momentary Ink

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