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Customer Lifetime Value

Analyzing Customer Lifetime Value & Customer Acquisition Cost

Have you found yourself asking, How much money can I spend on marketing to acquire a customer and still be...

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Ecommerce Marketing

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Ecommerce Marketing

Understanding Attribution in Marketing for Ecommerce

Anyone who has spent any time in ecommerce knows that our world is bursting at the seams with fairy tales...

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Ecommerce Marketing

Guide to UTM Tags & Tracking Your Marketing (Including Influencer Spend)

UTM tags are an essential tool to help you categorize the traffic that comes to your website. You add the...

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