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Customer Lifetime Value

Analyzing Customer Lifetime Value & Customer Acquisition Cost

Have you found yourself asking, How much money can I spend on marketing to acquire a customer and still be...

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Selling Online

The OrderMetrics Guide to Reduce Shipping Costs

Shipping costs are one of the largest expenses for ecommerce companies. It’s a trickey category and sometimes difficult to maximize. The...

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Selling Online

When To Sell on Amazon Instead Of Your Own Store

Amazon, the world’s largest store dominates online shopping by sheer numbers. In fact they are expecting to sell over $140bn...

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